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Prefer using email? Hit me up at [email protected]

Hire Wai

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I am curious and introspective. I am most interested in designing accessible, meaningful experiences for societal benefit. I am passionate about design systems and applying systematic approaches to crafting user interfaces. The evidence always informs the direction of my design outcomes.

Here are some things I can do for you

Historically, I have delivered notable results in these areas for the organisations I work with.

Expertise Benefit The Three Phases of Design
Goal conversion enhancement Audit existing customer and user journeys, the information hierarchy, optimise designs, test and convert Exploration
Usability Studies Validate designs early with prototype testing and uncover areas of improvement early Evaluation
Design System Optimisation Translate your visual identity into clearly defined asset and component libraries. Improves collaboration and scalability Creation
Accessibility Audit Ensure your digital platforms are designed to be accessible and inclusive for diverse audiences. Achieve strong WCAG compliance Exploration and Creation

How can we work together?

You can set up a contract with me. I can work under an ABN or PAYE.

If you need something with a bit more flexibility I also offer a subscription based model. One flat monthly fee. Unlimited design requests and you can pause or cancel anytime. Free trial is available, get in touch to find out more.

Download a friendly version of My CV

Latest Accomplishments

A list of my most recent and proudest achievements.

IntelligenceBank

Global Martech Platform with legal and compliance benefits. Read about the drag and drop page builder

  • A design system overhaul that significantly reduced technical debt accumulated from 14 years.
  • As a sole designer, I reimagined an outdated HTML builder as an accessible brand page creator introducing drag and drop functionality to the existing platform for the very first time. A tool that could rival the simplicity of Google Sites.
City of Boroondara

A Government body Digital Transformation project. Crafting accessible UI patterns for diverse audiences

  • Optimised self-service capability resulting in a 158% increase in unique clicks.
  • Redesigned key mobile interactions and increased mobile usage from 2% to 41%.
  • Created new visual libraries and achieving the Web Content Accessibility Guidelines Level 2.1 AA (WCAG) standard.
  • Attained an overall high usability score of 81.4 (A) by restructuring the information architecture and content design.

Get in touch

If you are interested to learn more contact me using [email protected] or you can schedule a chat.

Book a call

Who am I?

I hale from the small seaside town of Hunstanton in the UK. You might find it in Google Maps. Typically, I grew up in a Chinese restaurant that my parents owned and went to my local high school. During my time there, the late Queen Elizabeth II visited m school and awarded the main building a Grade 2 Listed status. For those interested it was and still is a brutalist style of architecture.

I have a wife, a pair of children, a Scottish Terrier and we all live in Melbourne, Australia. I love tiny home videos, whisky cocktails and I’ve walked a marathon but I’m yet to run one.