I am curious and introspective. I am most interested in designing accessible, meaningful experiences for societal benefit. I am passionate about design systems and applying systematic approaches to crafting user interfaces. The evidence always informs the direction of my design outcomes.
Here are some things I can do for you
Historically, I have delivered notable results in these areas for the organisations I work with.
| Expertise | Benefit | The Three Phases of Design |
|---|---|---|
| Goal conversion enhancement | Audit existing customer and user journeys, the information hierarchy, optimise designs, test and convert | Exploration |
| Usability Studies | Validate designs early with prototype testing and uncover areas of improvement early | Evaluation |
| Design System Optimisation | Translate your visual identity into clearly defined asset and component libraries. Improves collaboration and scalability | Creation |
| Accessibility Audit | Ensure your digital platforms are designed to be accessible and inclusive for diverse audiences. Achieve strong WCAG compliance | Exploration and Creation |
How can we work together?
You can set up a contract with me. I can work under an ABN or PAYE.
If you need something with a bit more flexibility I also offer a subscription based model. One flat monthly fee. Unlimited design requests and you can pause or cancel anytime. Free trial is available, get in touch to find out more.
Download a friendly version of My CV
Latest Accomplishments
A list of my most recent and proudest achievements.
IntelligenceBank
Global Martech Platform with legal and compliance benefits. Read about the drag and drop page builder
- A design system overhaul that significantly reduced technical debt accumulated from 14 years.
- As a sole designer, I reimagined an outdated HTML builder as an accessible brand page creator introducing drag and drop functionality to the existing platform for the very first time. A tool that could rival the simplicity of Google Sites.
City of Boroondara
A Government body Digital Transformation project. Crafting accessible UI patterns for diverse audiences
- Optimised self-service capability resulting in a 158% increase in unique clicks.
- Redesigned key mobile interactions and increased mobile usage from 2% to 41%.
- Created new visual libraries and achieving the Web Content Accessibility Guidelines Level 2.1 AA (WCAG) standard.
- Attained an overall high usability score of 81.4 (A) by restructuring the information architecture and content design.
Get in touch
If you are interested to learn more contact me using [email protected] or you can schedule a chat.
Who am I?
I hale from the small seaside town of Hunstanton in the UK. You might find it in Google Maps. Typically, I grew up in a Chinese restaurant that my parents owned and went to my local high school. During my time there, the late Queen Elizabeth II visited m school and awarded the main building a Grade 2 Listed status. For those interested it was and still is a brutalist style of architecture.
I have a wife, a pair of children, a Scottish Terrier and we all live in Melbourne, Australia. I love tiny home videos, whisky cocktails and I’ve walked a marathon but I’m yet to run one.
