Your UX ally for transformations

Reimagining an outdated HTML builder as a human centred drag and drop brand page creator.

A journey to transform a HTML builder into an intuitive drag and drop page builder that makes web page creation enjoyable and simple for all. Everyone can create stunning pages with ease. Read this

Improving the mobile experience so customers can find and complete tasks efficiently.

How taking a mobile-first approach led to higher completion rates and a huge spike in mobile phone users. Read this

Inclusive for people, improved collaboration amongst delivery teams with scalability benefits.

Achieved a 15% increase in design consistency by establishing their first ever Design System, delivering visual consistency across all digital channels as part of a large transformation project. Read this

Exploring conversational user interfaces.

This is about how I contributed to developing a strategy for implementing an AI/ML solution to solve the organisation's customer satisfaction problem. Read this

Engaging currency exchange

On a short term tenure with a limited budget and access to users, this is the story of how I reconceptualised the user experience of an existing platform where design was not originally a consideration. Read this