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Intuitive customer experiences.
Level up your UX practice. Adopt a proactive and human-centred approach to remedy immediate pain points for your users. Ship digital products faster and better with a scalable design system. CV online
Redesigning the flow of funds experience
On a short tenure with a limited budget and access to users, this is the story of how I reconceptualised the user experience of an exsiting platform where design was not originally a consideration. View Case Study
Building scalable design guidelines
Better collaboration amongst delivery teams and scalability. View Case Study
Exploring AI and developing a strategy for integrating a chatbot solution
This piece is about how we developed a strategy for implenting an AI/ML solution to solve the organisation's customer satisfaction problem. View Case Study
Enterprise model for delivering a booking experience on mobile devices.
Creating a great booking experience across multiple screen resolutions. View Case Study
"I have worked with Wai on a number of projects. He is intuitive, efficient and a pleasure to work with. He has the ability to come up with innovative problem-solving solutions which contribute greatly to the successful outcome of our projects. I would not hesitate in recommending his services."
Michael Pullman · Head of Digital · Wild Frontiers
