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Intuitive customer experiences.


End to end design practitioner adopting a LEAN and human centred approach with a business focus. A student of advanced HCI with experience formulating ethical AI/ML strategies. Thriving on relieving pain points for your organisation. A seasoned producer of effective interface guidelines for quality assurance. CV & Skills

Exploring AI

Introducing our new friend, Smart Travel Assistant

This piece is about how we developed a strategy for implenting an AI/ML solution to align with the organisation's strategic priorities and to solve immediate problems. View Case Study

"I have worked with Wai on a number of projects. He is intuitive, efficient and a pleasure to work with. He has the ability to come up with innovative problem-solving solutions which contribute greatly to the successful outcome of our projects. I would not hesitate in recommending his services."

Michael Pullman · Head of Marketing · Wild Frontiers