Get in touch

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Hey I'm Wai (rhymes with bay, hay, yay)

Your UX ally for transformations

I deliver actionable insights to optimise troublesome customer journeys and integrate accessible, compelling, user interfaces. Hire

Designing a page builder people will love

Reimagining an outdated HTML builder as a human centred drag and drop brand page creator.

A journey to transform a HTML builder into an intuitive drag and drop page builder that makes web page creation enjoyable and simple for all. Everyone can create stunning pages with ease. Read this

Optimising self-service for mobile

Improving the mobile experience so customers can find and complete tasks efficiently.

How taking a mobile-first approach led to higher completion rates and a huge spike in mobile phone users. Read this

Crafting accessible UI patterns for diverse audiences

Inclusive for people, improved collaboration amongst delivery teams with scalability benefits.

Achieved a 15% increase in design consistency by establishing their first ever Design System, delivering visual consistency across all digital channels as part of a large transformation project. Read this

Redesigning the flow of funds

Engaging currency exchange

On a short term tenure with a limited budget and access to users, this is the story of how I reconceptualised the user experience of an existing platform where design was not originally a consideration. Read this

Wai Law

Crafting harmonious digital experiences since 2010

I drive results through evidence-led design

I'm a British Born Asian (BBC), Citizen of Australia, living in Melbourne. I love tiny home videos, whisky cocktails and I've walked a marathon but I'm yet to run one.


"I have worked with Wai on a number of projects. He is intuitive, efficient and a pleasure to work with. He has the ability to come up with innovative problem-solving solutions which contribute greatly to the successful outcome of our projects. I would not hesitate in recommending his services"

Michael Pullman · Head of Digital · Wild Frontiers


All Articles

A curated selection of articles which you may find insightful.

Create Harmonious Journeys

Inclusive and accessible to all. Consider diverse customer needs that meet with international standards.

Finding direction amongst the chaos

How might you design for a 'greenfields' project that has no specific goals or a clear vision.

Static Site Generators are Stupendous

A designer's point of view. I built this website using the Jekyll static site generator.