Senior-level experience and insight on a part-time or project basis. Here to fill gaps in your design delivery so you can outpace the competition and accelerate your practice. Works great for startups and scaling teams.
Successful optimisation of self service capability
Low adoption was incomprehensible. Engagement on mobile devices was almost non-existent. Disorganised information and cluttered interfaces with content difficult to find. On top of this, accessibility standards were below par causing task abandonment and as a consequence, putting pressure on the Customer Connect team. Redesigned the content to shape a refreshed experience.
Greetings, I'm Wai
Hiring full time is costly, I hear yer! Which is why I specialise in fractional design gigs so you can focus on making your company flourish.
I am ideally placed as your founding designer where I can help to establish your practice, build a cadence and put in mechanisms to help you to scale your future design team.
I am a strong design generalist with a T-shaped skill set, roots in marketing and a history of practice across a broad range of industries.
I have enjoyed collaborative relationships with brands like NBN, Speedcast, ANZ, Helloworld Travel, Westpac, Tabcorp and the City of Boroondara.
I have walked a marathon but yet to run one.
Kenneth Chen
@reecetech
Suyin Lim
@yincreative
Michael Pullman
@wildfrontiers
Design that led to a no code brand portal
Replacing an antiquated HTML builder. Both unfriendly and inaccessible, the previous incarnation was clearly aimed at the wrong audience and built by Engineers in a knee-jerk reaction to an urgent client request. In collaboration with the product and engineering teams I influenced a user centred approach to deeper understand our audience with a focus on key personas and their journey.
Implemented accessibility into design libraries
Laying the foundations for the organisation's first ever design system. This was designed for diverse audiences, to address known collaboration issues amongst delivery teams with an interest in scalability benefits. The overall visual experience was fractured and branding was inconsistent. We needed to remedy issues fast with the customer at the centre of our exploration.
Questions I frequently get
