Four leafs plant
Four leafs plant

Hire me to clean up your UX with CRO smarts for 1 hour to 6 month contracts

Wai 👋

Greetings, I'm Wai, not the WAI you're thinking of (W3C Web Accessibility Initiative) but prioritising web accessibility for sure.

I have been a digital practitioner since 2010. I have roots in marketing and a background in user experience at B2C and SaaS orgs. I have helped grow design practices, coached designers and built software and design systems. Now, I help community-based businesses to thrive online.

Logo
Four leafs plant

Hire me to clean up your UX with CRO smarts for 1 hour to 6 month contracts

Wai 👋

Greetings, I'm Wai, not the WAI you're thinking of (W3C Web Accessibility Initiative) but prioritising web accessibility for sure.

I have been a digital practitioner since 2010. I have roots in marketing and a background in user experience at B2C and SaaS orgs. I have helped grow design practices, coached designers, built software and scaled design systems. Now, I help community-based businesses to thrive online.

Logo
Four leafs plant

Hire me to clean up your UX with CRO smarts for 1 hour to 6 month contracts

Wai 👋

Greetings, I'm Wai, not the WAI you're thinking of (W3C Web Accessibility Initiative) but prioritising web accessibility for sure.

I have been a digital practitioner since 2010. I have roots in marketing and a background in user experience at B2C and SaaS orgs. I have helped grow design practices, coached designers, built software and scaled design systems. Now, I help community-based businesses to thrive online.

Logo

Just for fun, you can drag, move and release this card. See what happens.

Some things I'm involved with
FAQ

What are your principles?

Inclusive · Easy · Efficient · Ethical · Flexible

What is digital CX?

Where do your strengths lie?

What is a fractional practitioner?

What is in your toolkit?

Which industries are you most familiar with?

Do you have experience with internal facing systems?

Do you do UX?

Do you code?

What are your principles?

Inclusive · Easy · Efficient · Ethical · Flexible

What is digital CX?

Where do your strengths lie?

What is a fractional practitioner?

What is in your toolkit?

Which industries are you most familiar with?

Do you have experience with internal facing systems?

Do you do UX?

Do you code?

What are your principles?

Inclusive · Easy · Efficient · Ethical · Flexible

What is digital CX?

Where do your strengths lie?

What is a fractional practitioner?

What is in your toolkit?

Which industries are you most familiar with?

Do you have experience with internal facing systems?

Do you do UX?

Do you code?