Personal Summary

Expertise crafting intuitive, end to end customer-centric, digital experiences. I have proven experience delivering enterprise grade solutions across multi-channels. I approach every design with a strategy for influencing your user ethically and the impact it can have on your organisation’s objectives.

During my various tenures, I have influenced a variety of exciting programs. I currently lead a UX/UI design practice at the City of Boroondara and notably, created an experience strategy that aligns with the organisation’s transformation program objectives, including the conception of a design system. Previous to this I have consulted on complex, multi-million dollar projects in the Telco space (NDA), delivering innovative solutions reliant on data visualisation.

With my experience solving impactful problems, I create value by being able to work simultaneously across experience and business outcomes, helping to reduce scope and time. In addition, I can operate seamlessely across the UX design process from research to implementation. I have proficient knowledge of front-end technologies. I am an advocate of LEAN UX with Agile development methodologies alongside proficient use of a variety of industry recognised design tools. These are skills that aid seamless collaboration and improved efficiencies within the delivery teams I work within.

I have an enthusiasm for emerging technologies and have obtained an industry recognised credential in Developing AI/ML Strategies.